Six Voices

What is The Cult of the Customer? If you're in business, it's the cult you want to belong to.

First things first: There's nothing scary about the word "cult." If you stop and think about it, you'll realize you can find the word "cult" inside words you already know and use without any problem, words like "culture" and "cultivate." What Shep Hyken proposes in The Cult of the Customer is the creation of a corporate culture that is so focused on taking care of and tending to employees and customers that the culture itself creates special people who go out of their way to tell the world just how great you and your company are.

Shep Hyken is a speaker and author who works with companies and organizations who want to build loyal relationships with their customers and employees. His articles have been read in hundreds of publications. Some of his clients include American Airlines, AAA Anheuser-Busch, AT&T, AETNA, Abbott Laboratories, American Express - and that's just a few of the A's! The book upon which this Tapstack is based, The Cult of the Customer, was recently featured in the Wall Street Journal and USA Today best seller list.

About Tapstack

Six Voices' Tapstack format offers a unique and surprisingly fun way to explore your favorite books. By distilling them down to a selection of engaging "cards" like only the iPhone could provide, Tapstack offers you a great way to read on-the-go. Swipe, shake, rotate and spin your way through the most important points from top-selling titles.

There are many companies who have managed to build a culture that reaches this level; a culture rooted in Amazement. The Cult of the Customer Tapstack will allow you to carry the catalysts of this service revolution, Shep Hyken’s proven maxims, in your pocket. It is ideal for anyone from the corporate executive to middle management to the small business owner - anyone looking to create amazement and loyalty among the customers they come in contact with!